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The Consideration Set as a Moving Target
Historically, the concept of a ‘consideration set’ has been considered as a constant, stable group of competitive brands that a consumer might consider along their buyers journey. Essentially, this is the group of brands they may weigh as options before making their decisive purchase. In a traditional marketing funnel, this is a very useful concept,…
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Challenges, Meet Questions!
What do the highest paid professions have in common? They are able to solve the hardest challenges. Think about positions where some of the most challenging problems come across their desk. These are also commonly positions that no one else wants to fill, probably due to the degree of difficulty that comes with facing such…
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The Pareto Principle
The Pareto Principle, also known as the 80/20 rule, is used to explain that in many circumstances, roughly 80% of outcomes are caused by 20% of the group, individuals, etc. This principle is named for Vilfredo Pareto, who developed this concept as a sociologist and economist teaching at the University of Lausanne. It is now…
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Books in Our Library
When we noticed that we had collected quite a few books in our library, we created a reading list that is updated periodically. Our library includes books in different genres, such as leadership development, business strategy planning, sales and management. We’ve categorized them as we saw fit below, but many of these books can fall…
The Fortexx Group 