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Where AI Belongs in a Marketing Team
(And Where It Doesn’t) AI is now the coworker nobody remembers hiring. It’s in brainstorming. It’s in copywriting. It’s in decks, reports, emails, and “quick ideas” that somehow look the same across half the industry. The problem isn’t that AI showed up.The problem is how many teams are letting it drive instead of assist. Used…
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The Hidden Data Inside Every In-Person Conversation
Most marketing teams say they’re “data-driven.” They mean dashboards, attribution models, maybe an AI-powered report or two. But if you’re running field marketing, retail activations, or brand ambassador programs, there’s another data stream you’re probably underusing: The conversations your reps are having every single day. Those aren’t just “touchpoints” or “impressions.” They’re live, unfiltered customer…
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Scaling Brand Ambassadors Without Losing Quality
Most brands don’t fail at field marketing because they start badly.They fail because they scale badly. At five reps, everyone is dialed in.At twenty, standards start to wobble.At fifty, you’re hearing stories from the field you don’t even recognize. If you want to run brand ambassador programs that grow without turning into “warm body” staffing,…
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Leading a Marketing Team in Uncertainty
Clarity, Capacity, and Calibration If you’re leading a marketing team right now, you’re not steering a cruise ship. You’re steering a speedboat in fog. Budgets shift. Priorities change. Channels get saturated. AI lands in the middle of everyone’s workflow and half the team is excited while the other half quietly wonders if they’re being replaced.…
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From Transactions to Trust: How to Make Performance Marketing More Human
Performance marketing has a reputation problem. Somewhere between “cost per acquisition” and “scale to the moon,” we quietly swapped out people for metrics and started treating customers like ad impressions with credit cards attached. The irony? The more brands chase short-term transactions at any cost, the more expensive those transactions become. If you want performance…
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How to Use AI for Outreach Without Sounding Like a Robot
It’s never been easier to send a message.It’s also never been easier to be completely ignored. With LLMs and AI tools everywhere, outreach has split into two camps: There’s a better way.If your goal is to build a real network, land real opportunities or create real partnerships, AI should make your outreach more human, not…
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Field Marketing in an AI World
Why Real Conversations Still Win In an age where algorithms can predict your next purchase before you can, it’s easy to assume that “in-person marketing” is outdated. Why send a field team when you can send an email? Why train brand ambassadors when you can train a model? Because at the end of the day,…
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Top 5 Books on Our Reading List
While we’ve listed the books in our library here, we’ve also put together a short list of our top 5 reads. 1. Atomic Habits by James Clear At the top of our list, we like Atomic Habits for setting precedence of shifting habits towards a successful lifestyle. Becoming conscious of all the small things we…
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LLMs: The Next Revolution?
What are LLMs? They are Large Language Models. LLMs are considered AI and understand context, nuance, intent and more to understand what you are really searching for, as opposed to keyword search engines that operate on algorithms based on pre-defined rules and pattern matching. They are trained using self-supervised learning based on large amounts of…
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6 Best Practices for Better Online Connections
A Summary of Leading Expert Margeaux Miller’s Tedx Talk Have you ever received and deleted messages because they looked like pure spam? Something about them screamed ‘mass message,’ and you can tell that they were sent in a blast with no personal consideration of who you were and what you meant to them individually. With…
The Fortexx Group 